At HigherSites, we nurture brands and extract every last drop of potential from them. Our philosophy is to treat brands like living things. They should be individually cared for, without being moved from one place to another all the time. Brands need consistent guidance and attention, or they will quickly get tired and lose focus. At HigherSites, brands are treated with the respect and consideration they deserve. And they thrive as a result.
Whilst we are free-thinking creatives at heart, we recognise that successful marketing communication is really all about careful analysis and planning. The correct management of a new or existing brand is fundamental to everything we do. Understanding where a brand sits in the market and who the brand must appeal to is essential - as is the relationship between brand and target customer. By ensuring that each and every customer interaction with a brand is positive and memorable, that brand’s reputation will grow quickly - and bring customer loyalty with it.
When investing in any marketing communications, you need to know that your carefully crafted brand or product messages are reaching the right audience - and triggering the right response. Collecting and analysing data is key, with the aim of creating an up-to-date database of existing customers and hot prospects. With considered use of this data, communications can be tailored to specific customer types and demographics. Furthermore, by tracking customer clicks and responses to advertising, direct mail, email, search engines, social media and promotions, campaigns can be reviewed and refined for maximum effectiveness and relevance to each customer type.
CRM not only helps to increase brand exposure and reputation; it is also a powerful tool for building long-term relationships between brands and their customers.