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Twitter targeted ads

Twitter targeted advertising

Twitter launched a new platform last month for companies to hit customers with targeted advertising, using algorithms to sniff out important words that supposedly interpret what the tweet maker wants or desires.

In an example posted Wednesday by Twitter revenue manager Nipoon Malhotra; if you tweet that you are listening to a band that happens to have a concert coming up in your city, the concert’s venue could send a Promoted Tweet into your Twitter Timeline with a link to buy tickets.

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A picture is worth?

Infographics and marketing

A picture is worth a thousand words, that’s so true in a world where time is now a resource that very few can afford to waste. Getting as much information to your potential customer as quickly as possible is vital.
Say hello to a marketing tool that you will learn to love called infographics.

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Cool tech for 2014

Technology is getting ready to make us all go wow this year.

Here are a few of the best bits to look forwards to.

Formula E

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Just as sexy as F1 but battery powered, these cars are due to get racing around the cities of the world in September 2014. They are expected to be a little slower at around 155 mph but add them to some spectacular street circuits and the excitement will be electric, sorry. Oh and the batteries only last 20 minutes so instead of changing tires the drivers will be changing cars in the pit stops. Should be interesting. Continue reading

Link building campaigns

Link build a better 2014

What is link building about?

2014 is upon us and we are all looking at the best way to proceed when it comes to building our online business.

If you have been actively involved in a marketing campaign of any sort recently then you would have heard of link building, ever wondered what it is all about?

If we look back at the techniques our SEO experts advised us were needed in order to build a solid place in the search engines there was a lot of importance placed on links.

The smart businesses took notice and have gone on to achieve better rankings and these have hopefully translated into increased business.

To give yourself a fighting chance with Google, Yahoo, Bing etc you need to be thinking about adopting a link building strategy now.

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Black Friday and Cyber Monday

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Ok, so black Friday and cyber Monday came and went but where did they start and what are their impact on todays retail income?

Black Friday is a name that originated in the USA around 1961, in Philadelphia to be exact. It was used to describe the heavy traffic, both pedestrian and vehicular that occurred after the Thanksgiving holiday. Later on around 1975 it spread to the rest of the US and the world and its explanation changed. It was said that retailers operated in the red until that Friday when their accounting books went from loss to profit.

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