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Twitter targeted advertising

Twitter launched a new platform last month for companies to hit customers with targeted advertising, using algorithms to sniff out important words that supposedly interpret what the tweet maker wants or desires.

In an example posted Wednesday by Twitter revenue manager Nipoon Malhotra, if you tweet you’re listening to a band that happens to have a concert coming up in your city, the concert’s venue could send a Promoted Tweet into your Twitter Timeline with a link to buy tickets.

Continue reading Twitter targeted advertising

Update your website with latest trends.

facebook promoted posts

This year has seen many new trends in website design, the updates in CSS3, JavaScript and Jquery along with some innovative designers and coders have seen sites get more engaging for the user. The sites that make use of social media to encourage their users to spread the word about their fantastic new websites will no doubt have benefited from increased awareness and sales as a result.

Continue reading Update your website with latest trends.

Link build a better 2014

Link building campaigns

What is link building about?

2014 is upon us and we are all looking at the best way to proceed when it comes to building our online business.

If you have been actively involved in a marketing campaign of any sort recently then you would have heard of link building, ever wondered what it is all about?

If we look back at the techniques our SEO experts advised us were needed in order to build a solid place in the search engines there was a lot of importance placed on links.

The smart business’s took notice and have gone on to achieve better rankings and these have hopefully translated into increased business.

To give yourself a fighting chance with Google, Yahoo, Bing etc you need to be thinking about adopting a link building strategy now.

Continue reading Link build a better 2014

Black Friday and Cyber Monday

Onlone payment by carstream

Ok, so black Friday and cyber Monday came and went but where did they start and what are their impact on todays retail income?

Black Friday is a name that originated in the USA around 1961, in Philadelphia to be exact. It was used to describe the heavy traffic, both pedestrian and vehicular that occurred after the Thanksgiving holiday. Later on around 1975 it spread to the rest of the US and the world and its explanation changed. It was said that retailers operated in the red until that Friday when their accounting books went from loss to profit.

Continue reading Black Friday and Cyber Monday

#Hastags, a brief lesson

The hashtag, a history lesson

Hashtags initially gave us a way of grouping messages together and making searches easier, now they are a marketing tool that will not be ignored.

The pound sign (#)was first used by internet relay chat networks to label groups and topics or to mark messages as important to a particular group or individual.

It was in 2007 that a blogger called Stowe Boyd started the name trend with a short blog which included, “Hash Tags = Twitter Groupings”, that was when hashtags were born.

In 2009 Twitter started hyperlinking hashtags to twitter search results and in 2010 they placed hashtags of popular subjects on the front page of their website, that was when hash tagging became the powerful marketing tool it is today. Continue reading #Hastags, a brief lesson

Payment gateway

Increase your Christmas takings

payment gateway

 

How do I increase my Christmas takings I hear you say?
Cutting your costs is an obvious step that many of us never take.

How many times have you been approached by the leaflet people in town and been told you could save money on your utilities and simply waved them away saying you are too busy? Dozens I expect, but, what if they could actually give you significant savings and you missed out?

But that’s household stuff and we don’t want to cartier replica watches talk about your utilities, you are business people so we want to talk about your business.

Christmas is the busiest time of year for retailers and it’s getting busier, last years online sales were a massive 44%* up on the year before (* Source BBC Business) so why not choose to maximise your profits by changing to a payment gateway provider that offers the best deal?

The figures speak for themselves.

Click image to enlarge.

cardstream payment gateway rates

The reviews speak for Cardstream and their service.

“Cardstream has provided our business with an integrated, easy to use card payment system which when used in conjunction with our website is outstanding. It delivers efficiency by reducing double keying and is really a step forward for us in our use of Salesforce.com.”

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“I have now contacted another Payment Gateway to get this sorted. I am currently in talks with Cardstream Payment gateway (http://cardstream.com/). I found these guys from recommendation actually and so far the help on the other side of the phone is great! They’re also cheaper than Sage Pay which is a Bonus ! Only 6.57p a transaction instead of 7.34p !!”

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eReceipts managing director Andrew Carroll said: “Having developed pioneering technology which is designed to improve the experience for both consumers and retailers, the partnership with Cardstream is the perfect and logical next step.”

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So the only remaining question is, why spend more than you have to?

For more information please pay us a visit on our website   or call us on 0845 00 99 575  Email solutions@cardstream.com

All in the mind

Tech News: It’s all in the mind

latest tech news

Mind reading device, going cheap!.

Well not yet but our American cousins are working on a device that could be as cheap as $30 – $40.

The US Department of Defense is trying to push the development of a device that can detect and display brainwave patterns on smartphones and tablets.

Four companies have been given grants of $100,000 through a research program to develop a low cost device to measure electroencephalography (EEG) which as everyone knows are the voltage fluctuations within the brains neurons. This device would then send the results to an app on a smart device in real time. Phase two would see a possible $750,000 being awarded.

EEG readings are used at the moment to provide information on people with head injuries or those that suffer from seizures but has recently been used for devices that can assist with wheelchair control for disabled people, hands free gaming and market research (evaluating new ads by reading consumer brainwaves).

The devices used for gaming use typically 1 – 4 sensors while a full reading requires at least 19.

The DOD want to see these devices deployed in the standard first aid kit of their soldiers so that anyone exposed to a blast can be assessed instantly.

Further down the development line they see the cap as a development and research tool where crowds of neuroscientists collectively solve problems.

Jedi mind control?

Already proven to work is the combination of EEG and TMS (transcranial magnetic stimulation) as Rajesh Rao at the University of Washington used 2 caps (one of each type) to control the hand of a colleague via Skype. One mind sent the impulse through the EEG cap and the others TMS cap cartier replica watches stimulated the motor cortex of his brain and moved his hand. I am sure that this has multiple possibilities for the future, maybe a skilled surgeon could use a bricklayer to do operations in another country?

Being able to see what people are thinking is another possibility for the future, its could be an invaluable tool in education and engineering where detailed explanations could simply be demonstrated by showing the thought process.

I am not sure I want my thoughts broadcast or recorded though.

History of search engines and SEO

Search engines and Search Engine Optimisation.

SEO – three letters we use to describe the best tool in the online marketing box and search engines have had a love / hate relationship since 1994.

Here is a brief history of search engines and how SEO has evolved.

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1988 British scientist Tim Berners-Lee began creating HTML, HTTP and the first web pages at CERN- the world wide web was born.

In 1994 the previously academic / technical application became a public network as telecommunications and the freedom of the HTTP protocol grew organically and without restrictions.

All search results from 1988 were created by humans until the year 1993 when Brian Pinkerton created the first crawler program to index web pages, he called it Webcrawler.

First search engine crawler

 

Lycos was created in 1994 and was one of the earliest crawler based engines, in just 3 years it had indexed over 60 million documents, showing how fast the internet was growing.

Yahoo started in January 1994 but only showed crawler based results if no human powered results existed.

Possibly the first internet buyout happened 1996 when Excite which has previously only returned human generated results bought Webcrawler.

1997 saw Danny Sullivan launch Search Watch to discuss all things search related , SEO was official.

Search Engine Watch

Google takes over.

1997 and Google.com was registered by Larry Page and Sergey Brin who were students at Stanford and had begun the project when working on a dissertation that used graphs to display the mathematical properties of links on the WWW.

1998 and Google introduces PageRank. Websites with more incoming links would be ranked higher and this would result in higher positioning in results returned. PageRank was originally called Link Juice, here is where the love affair between SEO and links started.

Some would argue it’s where Google started its journey to being the number one engine in the world. SEOs all over the world wanted to be able to understand and ultimately control the results.

1999 and we had black Monday as Altavista relaunched its website complete with new search algorithm, many websites disappeared from their results and SEOs had problems regaining them. Learning to adapt to the different algorithms became a challenge in itself.

2000 gave us Google AdWords, a paid advertising service and the Pagerank toolbar, SEOs can now measure Pagerank and use this in their link building efforts.

2002 and Google bombing is the latest SEO craze , using massive amounts of backlinks would inflate the Pagerank of the target website, therefore increasing its position. This sparked a few businesses that would act as brokers, buying and selling links. Google acted breitling replica watches quickly to penalise these sites.

2003 and Google introduces contextual advertising platform Adsense. SEOs make the most of this by developing MFA ( made for AdSense sites).

Google bring out “Florida”update which penalises keyword tactics popular in the 90’s.

2004 and Java redirects and doorway pages on websites causes Google to ban them from their results, more SEO techniques have to be created.

2005 Google create the nofollow tag to prevent blog spam, SEOs use this to funnel traffic to desired pages, again creating artificial Pagerank. (This carried on until 2008 when Google put a stop to the excess traffic score being passed to any other page  rather than the  intended one).

Google acquire Urchin and Google analytics is born.

The “Sandbox Effect” is in full force, Google introduce an ageing filter that makes it difficult to rank new websites.

2006 and Google ban BMW for cloaking which is creating 2 pages, one for the search engines to crawl and one for the public to view, both with different content.

BMW cloak

XML sitemaps are launched and supported by all major search engines.

2008 Google launches “Suggest”, SEOs use this to assist with keyword research.

2009 is a big year as social networks provide real time information, Google gives us Caffeine update which indexes more frequently.

Also from Google in 2009 is the update that changed SEO for a long time, “Vince” was a major update that seemed to favour so called “brands”.

2010 and it’s confirmed that Twitter and Facebook influence  results by Google and Bing.

2011 and Google update “Panda” aims to prevent sites with poor quality content from acquiring top tier rankings. This is when the focus on good quality website content became even more important.

Google launched Google+ , at the same time they start encrypting the keyword data so results for organic traffic simply say “(not provided)”, not very helpful.

2012 and update “Penguin” is released to punish websites that build low quality links. Article spinning, blog networks and directories are all in the firing line.

A disavow tool appears from Google to help websites recover from bad links penalties.

2013 has bought yet another massive update to Google’s algorithm, 80% of search traffic was reported to have been affected.

So from 1997 and Google’s conception the history is mostly Google, the other search engines shouldn’t be ignored of course but Google’s continuing changes breitling replica watches force website owners to think more about their content than ever before. Simply producing a website and expecting it to do well in the WWW is not an option in the highly competitive world of e-commerce.

SEO and Google have a love / hate relationship, a relationship that can only lead to really good quality, informative and relevant websites being given the preference they deserve. An informed user is a happy user after all.

 

I am proud of the fact that our internet marketing and SEO team here at Getsmartbox has been involved in the website design and marketing process since 1994, we have seen the internet grow and have grown with it, every change, every different form , every new technology and every development. Our customers benefit from our experience and we meet every new challenge with the same commitment as we did in 1994.

Please visit our website and contact us for more information on what we can do for your online presence.

 

Written by Mark White

Internet Marketing specialist

HighersitesGroup.com

Taunton, Somerset.

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