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The Importance of Responsive Design

How are you viewing this post today? I don’t mean ‘what browser are you using?’, I’m interested in what device you are viewing this post from. If I’d asked this question just a handful of years ago, it would have been a fair bet that you were using a desktop or laptop computer and that might well still be the case today. However, now there are more options for you to choose from: tablet, smart phone, smart TV, games console, the list is growing. The point is, the options today for internet browsing are many and varied, especially when compared with trends over the last decade.

With these movements in internet browsing, trends in website design must move also. The ‘classic’ website (and by classic, I’m really talking about sites designed within the last ten years) had a standard width of 960 pixels (the little squares that make up the pictures on our devices’ screens). This width was generally accepted as the standard resolution of the majority of screens in those days. Before long, wide-screen monitors began to fall into common use and as developers it was up to us to accommodate these wider resolutions. Again, the commonly accepted practice was to keep the sites using a fixed width of 960 pixels, which on wider screens would become a fixed central column. Now we had websites that looked good both on ‘standard’ and wide displays. Continue reading

Twitter targeted ads

Twitter targeted advertising

Twitter launched a new platform last month for companies to hit customers with targeted advertising, using algorithms to sniff out important words that supposedly interpret what the tweet maker wants or desires.

In an example posted Wednesday by Twitter revenue manager Nipoon Malhotra; if you tweet that you are listening to a band that happens to have a concert coming up in your city, the concert’s venue could send a Promoted Tweet into your Twitter Timeline with a link to buy tickets.

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A picture is worth?

Infographics and marketing

A picture is worth a thousand words, that’s so true in a world where time is now a resource that very few can afford to waste. Getting as much information to your potential customer as quickly as possible is vital.
Say hello to a marketing tool that you will learn to love called infographics.

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Cool tech for 2014

Technology is getting ready to make us all go wow this year.

Here are a few of the best bits to look forwards to.

Formula E

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Just as sexy as F1 but battery powered, these cars are due to get racing around the cities of the world in September 2014. They are expected to be a little slower at around 155 mph but add them to some spectacular street circuits and the excitement will be electric, sorry. Oh and the batteries only last 20 minutes so instead of changing tires the drivers will be changing cars in the pit stops. Should be interesting. Continue reading

Link building campaigns

Link build a better 2014

What is link building about?

2014 is upon us and we are all looking at the best way to proceed when it comes to building our online business.

If you have been actively involved in a marketing campaign of any sort recently then you would have heard of link building, ever wondered what it is all about?

If we look back at the techniques our SEO experts advised us were needed in order to build a solid place in the search engines there was a lot of importance placed on links.

The smart businesses took notice and have gone on to achieve better rankings and these have hopefully translated into increased business.

To give yourself a fighting chance with Google, Yahoo, Bing etc you need to be thinking about adopting a link building strategy now.

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